I think it’s difficult to eat it at the end and that’s why they also print a little postcard:

“Family paratroopers is going on a picnic”

Thanks to Take a cake for the photos.

Damianitza winery needed cleaner and simpler label for their old wine called Uniqato (means “unique” in Bulgarian). The redesign had to look more catchy to the costumer, but in the same time it needed to stay recognizable, because the wine had been on the market from more than 10 years.

Here you can see the old labels:

And some details:

And here we go the contra label:

Cheers!

I already showed you the first part, so now here it is, finally the second one. It was also part of the exhibition in Vasto, Italy (18-27.06.2011) as a result from a workshop.

Our task was to create promotional and art materials that could inform and reflect the local inhabitants about the plans of the Italian oil company ENI. They plan to drill 35% of Abruzzo, a lush, naturalistic region in central Italy. Abruzzo was under the threat of becoming a giant oil field with pipelines, storage facilities and regining plants all along the coast and in the middle of the wine land.

The things that I did were little sketchbook, few giant paper characters that overcome in vector posters after that. A story of imaginary heroes and monsters around the coast. The main heroes are disgusted from the smell of rotten eggs. Rotten eggs – because they say this is the smell of the hydrogen sulfide, that will be one of the dangerous chemicals that will be emitted in the air if ENI start to drill in the region.

The funniest thing about the sketchbook is that the paper was eco, so it was really poor quality. It was so transparent, so when drawing on one page you could see the mirror reflection on the other. And first I didn’t like it, but then just decided to copy the same drawings from every previous page to the next one. So that way, using some of the same shapes and creating new ones I had new drawing.

I think that soon we’ll do some t-shirts, so if you’re one of the one who wants, please – write. Cheers!

Again, I did the illustration and the design of the print campaign for a HR conference done by Economedia and BHRMDA on succession planning and management topics, where Bulgarian and international companies shared their practice.

To identify, attract and retain the right people in the company continues to be a leading tasks to the senior management of each organization. Retention and cultivation of talents and substitutes for key positions is especially important in today’s world of increased competition.

Thanks to Iliyana Kancheva for the photos. Check out her portfolio on behance

“Everything is love and fresh products”

The promo campaign was released in March 2011 together with Polina Harizanova, who was also a copywriter.